The Britannia brand team gave a passionate 30 mins description to us explaining the the art of making croissants 🥐 and describing the desired flaky inside textures as the outer crust stays crumbly light brown, and how the chocolate oozes out as you break apart the croissant at the centre.

We put in our heart and soul in materializing their description into this 10 secs TVC to run during the IPL that caught millions of eye balls and left their mouths watering.