Girgit Studios had the opportunity to work with UNFPA on their chatbot called ‘Just Ask!’ – an Artificial Intelligence (AI) digital engagement platform for adolescents and young adults in India, aimed to help them learn about their sexual and reproductive health and rights. The chatbot has been developed by UNFPA sexual and reproductive health experts, in line with UNFPA’s guide on safe and ethical use of technology, keeping user data privacy at the core of its design. Launched in close collaboration with the National Health Mission (NHM) and the Department of Public Health and Family Welfare, Government of Madhya Pradesh, India, the chatbot provides a secure, personalized and non-judgemental space for adolescents and young adults in India (15-29 years) to explore information, become aware of their rights, debunk myths, and seek services on issues related to sexual and reproductive health and rights.
Girgit Studios is responsible for all the visual content provided by the chatbot to its users, in form of short explainer videos for 7 topics — Puberty, Menstruation, Reproductive Tract Infection, Gender Identity, Safe Sex and Contraception, Sexually Transmitted Infection and Safe Internet Usage.
JustAsk Chatbot Films Design
UNFPA
2024
Puberty
When a prying Dolly aunty makes teenager Sunny very conscious about his bodily changes, the Just Ask ChatBot mascots Drishti and Dhruv come to his rescue and make him comfortable about his bodily changes during his Puberty.
Menstruation
14 year old Vinni gets her first period and is riddled with many questions, the Just Ask ChatBot mascots 'Drishti' answers all her queries and also informs her about the importance of menstruation, menstrual hygiene, product options available and safe practices.
This film helps to raise awareness, dispel myths and fosters more open conversation about menstruation.
Reproductive Tract Infection
Pallo itches to gossip but feels shy to talk about itchy RTIs. Just Ask ChatBot mascots Drishti and Dhruv come to her rescue and make her understand more about Reproductive Tract Infections and the common causes behind it, its symptoms, prevention and care.
Gender Identity
When Tauji is narrating a traditional 'prince and a princess' story to his niece and nephew, the nephew asks if they will be looking for a prince or a princess for his sister. While Tauji does not entertain the notion of same-sex attraction, Dhruv and Drishti step in and explain the differences between sex assigned at birth and gender identity of a person. They further explain how the gender of a person do not imply their sexual orientation.
Safe Sex and Contraception
Three friends are at a carnival, where one friend is bragging about his plans to meet up with his 'special friend' later. When the other friend advises him to carry protection, this friend brags about not needing it. Dhruv and Drishti step in and highlight the importance of safe sex practices and contraception.
Sexually Transmitted Infection
Two friends are chit chatting when one friend shares his concern about the burning sensation he experiences in his genitals. The other friend makes him aware about sexually transmitted infections. Dhruv and Drishti further explain the common causes, symptoms, preventive measures and cure for such infections.
Safe Internet Use
Ruchi is chatting with a 'close friend' on the internet who is asking for her private photos. Shyam, on the other hand, is getting trolled and bullied by strangers on social media for posting a few photos of them having fun with their friends. JustAsk mascots Dhruv and Drishti make them understand the Do's and Don't's of internet usage that everyone should be aware of today.
UNFPA Project Lead: Sahil Kapoor
Animation Design and Production : Girgit Studios Pvt. Ltd.
Creative Producer: Swarup Deb
Creative Director: Anuj Kumar
Storytelling Director: Avinash Medhe
Production Manager: Susmita Sanyal
Script: Shruti Ubgade and Swarup Deb
Art & Character Design: Debotriya Chowdhury
Storyboarding: Krishna Kothari and Avinash Medhe
Backgrounds: Dwarkesh Bodana and Debotriya Chowdhury
Mascot and Character Animations: Jishnav Iyer, Krishna Kothari, Debotriya Chowdhury, Shruti Ganesh
Motion Graphics Design and Animation: Parth Jhawar
Compositing: Anuj Kumar, Dwarkesh Bodana and Avinash Medhe
Intro-Outro Packaging & Animation: Anuj Kumar
Voice Overs: The Audio World Pvt Ltd
Music & Sound Design: Pallav Baruah and Swarup Deb
Credits
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